Posts Tagged 'marketing budget'

Internet Marketing: Shifting Marketing Budgets

 SEMPO (Search Engine Marketing Professional Organization) recently conducted a poll and asked:

From which marketing/IT programs are you shifting budget away and moving it to search marketing programs?

Excellent question! Before you peek at their answer, do you have an answer for your business? 

SEMPO - Shifting Marketing Budget
SEMPO – Shifting Marketing Budget

 

 

 

 

Internet Marketing: Marketing in an Economic Downturn

Okay, so the economy may be slowing down a bit – at least that is what we are hearing from experts.

But your business has to keep growing. 

The first thing businesses typically cut in a downturn is the marketing budget.  For most businesses, that makes sense. 

But here is the key point: Cut the fat, not the muscle!

So what is the muscle?  Each business has its own muscle in the marketing budget, but an often overlooked option is Pay Per Click and Email Marketing.   

Each of these methods are shockingly efficient and cost effective – you can get started for less than your cable bill. 

Pay Per Click, done properly, does can offer immediate cash returns while collecting new paying customers.

While not as great for gaining new customers, Email Marketing is a superior tool for creating repeat customers. 

To find out more about more about either of these options please contact us.



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