So tonight Hillary Clinton and Barack Obama duked it out in a 90-minute debate in the hotly contested state of Pennsylvania.
The truth is, I didn’t watch and I don’t know the first thing about it. I was more concerned with the American Idol results (Spectrics officially cheers for David Cook).
But I did notice this, if you go to Google Trends the results are covered with results about the debate.
Are the candidates taking advantage of this? No! Absolutely amazing.
Dear Hillary and Barack (and any other campaigns this may reach),
In 21st Century America, Americans are addicted to search engines. Some of us can’t prepare dinner or find any news without them. So naturally, they are a key tool for helping us decide the Leader of the Free World.
Have a strategy to bid on relevant and timely keywords. The term ‘Pennsylvania Debate’ would cost about $0.03 per click right now on Google!
Your ads and landing pages would allow you control the conversation with your potential supporters. You could even control the conversation on specific issues – like being a stronger candidate for the general election.
Once the traffic poured into your website you could analyze your Google Analytics data (both candidates have Google Analytics on their site) to determine what messages and issues resonated more with potential voters.
If you are interested in how a poltical campaign could develop an efficient search engine strategy for rocking the vote please don’t hesitate to contact me.
