Too often, web design and development teams, with little actual business experience, get caught up in making websites “look sharp”. They feel like they need to do this to justify themselves.
One of my favorite examples of this are Flash intros (more on this another time). But the primary thing Flash intros do is help Flash developers drive nicer cars. In fact, Flash intros can really hurt websites.
Business websites should serve concrete business goals – like profitability, perhaps?
Websites meet business goals through focusing on usability and conversion rates – not fancy design.
